Obama reasserts research focus

An Introduction to Focus Group Research

A focus group refers to a group of people who share some common characteristics. A researcher gathers these people in the group in order that they share their points of view and interact with each other over a specific issue. Focus group and Interview group are used interchangeably in the scientific literature and both refer to a method of collecting data in qualitative studies. Given the impor...

CEBP Focus: Tobacco Research

Over the past half century, tobacco control arguably has been America's greatest public health success story. Antismoking campaign–induced decisions to quit smoking or not to start in the first place have translated into the avoidance of more than 5 million premature smoking-related deaths. On average, each of the affected individuals has gained 15 to 20 years of life expectancy as a consequenc...

CEBP Focus: Tobacco Research

Background: Internal tobacco industry documents and the mainstream literature are reviewed to identify methods and measures for evaluating tobacco consumer response. The review aims to outline areas in which establishedmethods exist, identify gaps in current methods for assessing consumer response, and consider how these methods might be applied to evaluate potentially reduced exposure tobacco ...

Focus Groups as Qualitative Research

A Focus Research Sampler -2004